Toyota Canada and XM radio sign deal

Toronto – XM Canada announced June 5, 2006, a multi-year distribution agreement with Toyota Canada Inc. to supply satellite radio service to select Toyota and Lexus vehicles equipped with XM-compatible receivers, beginning on August 4, 2006. XM will offer free activation, along with a three-month subscription that will be matched by TCI, for a full trial period of six months – the longest complimentary offer for satellite radio service in Canada.

“We are committed to exceeding the expectations of those who own, drive and ride in Lexus and Toyota vehicles, and that means delivering to Canadians the comfort and convenience features they demand”, explained Kenji Tomikawa, President of TCI. “We are happy to be working with XM Canada to provide our customers with access to this state-of-the-art entertainment and information technology”.

Toyota Canada, which sold more than 175,000 vehicles last year and more than three million vehicles since 1965, recorded its best sales month ever in May 2006.

“The growth of the Toyota and Lexus brands in Canada in the past five years alone has been astounding and we are excited that our popular XM brand of satellite radio will now be offered in these vehicles”, said Stephen Tapp, XM Canada’s President and COO. “We are thrilled to have Toyota Canada join our other auto manufacturing partners”.

“The Toyota and Lexus driving experience will be enhanced by XM Canada’s incredible programming, dozens of commercial-free music channels, all NHL games and the entire Major League Baseball season, plus specialty programs like Bob Dylan and the FIFA World Cup”, said Tapp.

Under the multi-year service distribution agreement, for a limited time, TCI will contribute an additional three months, for a total of six months, of promotional XM Canada premium service on select versions of the Toyota Camry, Avalon, Solara, 4Runner and FJ Cruiser, as well as Lexus IS 250/350, ES, GS (including GS 450h), LS, RX 350 and LX 470.

The subscription will include up to 100 channels of XM Canada’s revolutionary programming, including the deepest commercial-free music playlists, NHL games coverage, FIFA World Cup coverage, Major League Baseball play-by-play game coverage, PGA TOUR and groundbreaking news, as well as the biggest names in comedy and entertainment.

XM Canada is the only satellite radio provider in Canada to produce unique Canadian content from a street front studio located at Avenue Road & Davenport in Toronto as well as another broadcast studio in downtown Montréal.