Mitsubishi Canada announced new President and CEO

Mitsubishi Canada has announced that Koji Soga has been appointed President and CEO of Mitsubishi Motor Sales of Canada (MMSCAN). Mr. Soga comes with almost 38 years of experience as a senior executive with leadership roles in Product Planning, Overseas Marketing and Corporate Strategy.

Soga, 60, took charge on October 1, following his appointment by the Board of Directors of Mitsubishi Motors Corporation. He replaces Paul Cummings who left the post in June, 2006.

“Our focus is to grow, develop and expand Mitsubishi by listening carefully to the wants and needs of the Canadian market”, Soga said. “We have an excellent team at MMSCAN head office and a growing and committed dealer network. It is a winning combination that will continue to mark Mitsubishi as a company to watch”.

Soga was selected after an extensive search to find just the right fit to continue building and expanding on the strong revitalization orchestrated by the MMSCAN team. He said his top priorities are a commitment to the customer and shareholder support and satisfaction, product excellence and focused growth in revenue and market share.

Before assuming his new post at MMSCAN, Soga most recently served as Vice Corporate General Manager of Corporate Social Responsibility at Mitsubishi Motors head office in Japan. He also is the former President and CEO of Mitsubishi Motor Sales Europe.

Soga underscored that MMSCAN is being highlighted within Mitsubishi as one of the company’s most promising markets. He said that the consistent and significant sales growth by MMSCAN is an index of how popular the Mitsubishi brand is becoming in Canada.

“Mitsubishi has a rich heritage and reputation for developing and building products and features our customers want and need”, Soga said, “and we will continue in that tradition by improving and strengthening our customer relationships and working closely with our dealers to provide Canadians with the very best products and services Mitsubishi has to offer”.