The opening of the Canadian International Auto Show in Toronto saw kudos go to some home-grown talent. The Ford Edge was declared the 2011 Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada (AJAC).
“The Canadian-built 2011 Ford Edge features industry-leading technologies that create a whole new in-vehicle experience.”
–David Mondragon, President and CEO, Ford of Canada–
Ford of Canada won two out of eleven “Best New” categories when announced in October 2010. All “Best New” category winners are eligible to compete for the overall crown of either the “Canadian Car of the Year” or the “Canadian Utility Vehicle of the Year”. The Ford Edge was also the winner of the “Best SUV/CUV” in the $35,000 to $50,000 price range.
–Richard Russell, AJAC’s Canadian Car of the Year Awards Chair–
Unlike other awards, this is not a popularity contest based on the opinions of a few people. The winners are determined on a combination of measured facts and subjective evaluations of more than 20 parameters by the journalists – more than 40,000 pieces of data in all. Most importantly, they are based on actual testing of the vehicles – back-to-back, on the same roads, in the same conditions and on the same day.
The vote results that determined the winners are available to consumers as a resource-buying guide on the AJAC web site. Also available are the comparative test data derived from the journalists’ extensive four day evaluation of 144 new vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is known in the industry as “TestFest”. Shell Canada is the official fuel supplier of the event.
The rigorous evaluation program includes “real world” driving on public roads. A variety of routes are chosen to reflect the normal use for each class of vehicle so that the test and vote results are relevant to potential car and truck buyers.