Scion’s Canadian Tuner Challenge: Win and you are Las Vegas bound to show off your customized ride!

Scion is about expressing personal style. And Scion’s Canadian Tuner Challenge design and build competition gives car enthusiasts the chance to showcase their unique vision and tuner talent on a national stage.

2011 Scion xB - 16 New Accessories available this Spring

Design and Win

Canadian tuners are invited to enter their dream customized Scion design to compete for the chance to win a trip to Las Vegas for the Specialty Equipment Market Association (SEMA) show. There you can showcase your modified ride at the World’s premier specialty automotive products trade show. In addition, the winner will also receive $5,000(CDN) and an iPad. Cash prizes and Scion gear will also be awarded for the second and third place designs.

“Canadian Scion tuners, this is your chance to go behind the scenes at the SEMA world-class industry event. Impress us, and we’ll send you and your winning Scion to Vegas for the duration of the show.”

— Larry Hutchinson, Director of Scion in Canada —

Custom tuners are encouraged to enter the contest by submitting their original idea for customization to Scion Canada. Three regional finalists will be chosen based on a number of criteria, including overall creative design, in-car entertainment features, horsepower and cosmetic improvements, and braking and suspension systems. These finalists will then be asked to customize either a 2011 Scion xB, xD or tC depending on their region. Each will be provided $10,000(CDN) and access to the Canadian TRD and Scion Authorized accessory catalogues to modify a Scion vehicle. The three modified finalist Scions will also be displayed at the 2011 Toronto and Montreal Importfest shows. The overall winner will be announced onsite in Montreal.

New Accessories Canada Bound

With 16 new Scion Authorized Accessories and Toyota Racing Development performance parts coming to Canada this spring, Scion owners everywhere can take their own customization creativity to the next level.

2011 Scion tC - Andrew DaCosta custom

Scion tuners looking for inspiration were able to catch a glimpse of a showcase vehicle at the recent Canadian International Auto Show: A 2011 Scion tC designed by founder Andrew DaCosta. The tC is loaded with some of the newly available Scion Authorized Accessories and TRD parts, as well as several new aftermarket accessories:

·        Scion Authorized Accessories include sport leather seats, premium Alpine audio system, side window visors and rear spoiler

·        TRD performance parts include 19”x 8” lightweight alloy wheels, 1” lowering springs that improve cornering & handling and stainless steel sport exhaust for added low to mid-range torque and increased horsepower

·        Aftermarket accessories include a 5-piece Five Axis body-kit, SEIBON VSII Carbon Fibre Hood and TWM Short Shifter all courtesy of Johnson Research & Performance

For more details on the Scion Tuner Challenge, Scion Authorized Accessories and TRD performance parts, visit Entrants may submit their contest designs from March 1 – 31, 2011.