2008 Mitsubishi Lancer to debut at Detroit Autoshow

Mitsubishi will debut a new 2008 Lancer sports sedan at the 2007 North American International Auto Show in Detroit. The Lancer will be part of Mitsubishi’s “Project Global” series of shared platform vehicles. The Canadian Debut will be at the Montreal International Auto show, also in January 2007.

2008 Mitsubishi Lancer

Conceived at Mitsubishi Motors studios in Europe and Japan, the Lancer sports sedan shares its design with the Mitsubishi Design Europe-penned 2005 Concept-X and Concept-Sportback show cars.

Its low stance, long hood with short deck proportions, wide track, trademark “shark nose” and distinctively deep set “eyes”, should bring a fresh perspective to the sports sedan market.

To be launched progressively in world markets beginning Spring 2007, expect models to start showing up in Canadian showrooms in March 2007. The Lancer will form a full family of cars with dynamic qualities to match its looks across the range – from entry models (the 1.5 litre 110 ps engine in Europe) right up to the all-new Lancer Evolution supercar, to a diesel power option in Europe, a high performance 2.0 litre turbo gasoline version, and other variants.

Representing a multi-million dollar investment, “Project Global” will support the launch of several new Mitsubishi vehicles over the next few years, designed with built-in flexibility to meet regional needs and regulations as well as market trends and customer demands in markets as diverse as Japan, North America, Russia, Asia-Pacific and Europe.

Taking the adaptability concept a step further, models from business partners DaimlerChrysler A.G and P.S.A. Peugeot Citroën are, or will, also be based on this global platform.

Project Global will also introduce the “World Engine” family of powerplants. Co-engineered with DaimlerChrysler and Hyundai Motor Company, the engines to be used in Mitsubishi vehicles have been modified by the company for individual market and model use.