The Chevrolet Silverado was declared the 2008 Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada (AJAC).
The Chevrolet Silverado was chosen the overall winner from amongst twenty-six eligible vehicles in the Sport Utility and Pick-up Truck categories.
“We truly appreciate this vote of confidence from such a large body of Canada’s automotive experts,” said Marc Comeau, GM of Canada’s vice president, sales service and marketing. “Our goal is to provide customers with cars and trucks that offer leading designs and fuel-efficient technologies, with eye-catching style and an overall level of perceived quality typical of more expensive vehicles. This award tells us we’re delivering on that goal.”
AJAC’s 2008 Canadian Car of the Year Awards (CCOTY) co-chair, Paul Williams, commented, “With manufacturers introducing an increasing number of new vehicles each year, consumers may find it harder to keep track of what’s available in the marketplace, and how one vehicle differs from another. The AJAC Canadian Car of the Year program identifies and categorizes all the new vehicles each year, then subjects them to detailed testing in real-world situations. It’s not a popularity contest; it’s a thorough, objective and trustworthy process to help consumers make informed purchase decisions”.
AJAC’s annual Canadian Car of the Year awards program was created in 1985 with the purpose of providing consumers with sound, comparative information on vehicles that are new to the market. For that reason, the vote results that determined today’s winners are available to consumers as a resource buying guide on the AJAC web site. Also available are the comparative test data derived from the journalists’ extensive four day evaluation of over 170 new vehicles in Niagara-on-the-Lake, Ontario in October. This annual event is known in the industry as “TestFest”. Shell Canada is the official fuel supplier of the event.
The rigorous TestFest evaluation program includes real world driving on public roads – exactly where consumers drive so that the test and vote results posted to the AJAC web site are directly relevant to potential car and truck buyers.