DETROIT – Chevrolet joined over 750,000 New Year’s Eve revelers in Times Square to usher in 2006. Chevrolet used the world’s largest stage with an unprecedented Times Square takeover to launch the all new 2007 Chevy Tahoe.
The all new Tahoe played a starring role in the Times Square festivities when a pair of matching Tahoes were elevated above the crowd by custom 20′ tall hydraulic scissor lifts. Accompanied by special lighting effects and flanking the One Times Square building and the official ball drop, the Tahoes rose to punctuate the performance of special musical guest Mary J. Blige, who performed on Chevy’s 20′ by 30′ custom stage in the heart of Times Square.
“What’s bigger than New Year’s Eve, Times Square and the Chevy Tahoe?” said Ed Peper, Chevrolet General Manager. “Since 2001, Chevy Tahoe has been America’s best-selling full-size SUV. The 2007 model deserves a dramatic entrance and delivering superstar Mary J. Blige to the Chevy stage in Times Square on New Year’s Eve in the all new Tahoe is the perfect introduction.”
“New Year’s Eve has played a key role in Chevrolet’s marketing strategy since we launched the ‘An American Revolution’ campaign on December 31, 2003,” said Kim Kosak, Chevrolet general director of advertising and promotions. “NBC’s New Year’s Eve broadcast has been a collaborative effort with Chevrolet and we are thrilled to present the entire show live from Times Square with special performances by superstar Mary J. Blige live from the Chevy Stage. This is a terrific opportunity to emotionally connect with millions of viewers during one of the biggest nights of the year.”