It isn’t the biggest production Hollywood has ever seen, but for Toyota Canada it’s a blockbuster. Toyota, through the CTV network, will air an “epic” two-minute feature commercial during this Sunday’s telecast of The Academy Awards, March 5th at 8 p.m. ET.
The short film will be seen in Canada only and once only during the first commercial break of the 78th awards presentation. That will happen immediately after the highly anticipated opening monologue delivered by Oscar host Jon Stewart. The super-sized spot, entitled “What You Want Is What You Need” will reveal to Canadians en masse, the new, restyled 2007 Toyota Camry.
“Toyota Camry is the best-selling car in North America, and for the launch of the new 2007 model, we knew that we needed to do something special”, said Stephen Beatty, managing director at TCI. “When we looked at audience figures, the Academy Awards broadcast consistently ranks as the most-watched television program in Canada, making it the perfect program through which to reach potential Camry buyers. Since the Oscars is a celebration of movies, it was only natural that we produce a short film of our own to introduce the all-new Camry”.
The all-new 2007 Camry is the sixth generation of Toyota’s very popular mid-sized passenger car, which for seven of the past eight years has been the best-selling car in North America. Introduced in 1982, worldwide sales of Camry surpassed the 10-million mark last year. The Camry is sold in more than 90 countries.
The 2007 model is available with either a 3.5-litre V6 engine that produces 268 horsepower, or a 2.4-litre 4-cylinder engine that delivers 158 horsepower. The V6 version features a six-speed automatic transaxle transmission – the first front wheel drive Toyota to be so equipped.
The 2007 Camry will be offered in five configurations and goes on sale this month, with a hybrid version available in May.